Avon has youcovered with theworld's first-ever matte lipstick with a hydrating hyaluronic core - you'lllove trying the 12 vibrant new shades.
Avon is always at theforefront of the latest trends in beauty - so it's no surprise they've beenvoted South Africa's coolest makeup brand for 12 consecutive years in the SundayTimes GenNext Awards.
Now, they're taking theiraffinity for all things fabulous to the next level with the introduction of thenew Hydramatic Lipstick - the first of its kind. Get the look of a bold mattelipstick without that dry feeling: this one has a revolutionary hyaluronic corethat helps to hydrate lips. Avon's team of scientists and experts have createda central core powered by hyaluronic acid and glycerine, and surrounded it withan intense matte colour.
IT'S A DREAM COME TRUE
"Avon asked thousands of women around the world to share what they would love in their dream lipstick," says Lukasz Kowalczyk, head of Omnichannel Brand Experience at Avon Justine. "The result is a world-first matte lipstick with amazing colour that stays matte, and a hyaluronic hydrating core which gives lips the moisture they crave." The game-changing lipstick is available in 12 shades that are suitable for all skin tones. Yay! It retails at only R129, true to Avon's mantra that people #ChooseAvon for high quality products at a fraction of the cost.
Emily Howarth, Global Head of Makeup at Avon, adds: "There is nothing else like Hydramatic Matte Lipstick on the market. We're proud to be the first to bring this ground-breaking technology to women all over the world at a price point which is accessible for all. Welcome to the new era of matte lipstick: bold on the outside and caring to the core - just like the women we're proud to have supported for over 136 years."
WHY YOU'LL LOVE IT
The matte lippy goes on smooth without caking and gives you all the goodness of hydrating hyaluronic acid to beautify your lips, from the inside, out. Have fun choosing your perfect shade - for fun daytime looks, cheeky pops of colour to match your OOTD and bold colours for every occasion.
Lorinda Volges - @lorindasworld on instagram - gave it a try!
Get yours here TODAY or from any Avon representative near you.
