Foundation does more than just even out your skin.
It creates a smooth, polished base that helps the rest of your makeup apply more easily and stay in place.
But with so many options available choosing the right one can feel overwhelming. We’ve got you covered.
Liquid foundation
Liquid foundation is versatile, easy to blend, feels weightless and comes in many variations – from silicone and water-based formulas to newer serum-infused variations that hydrate and brighten. Most are available in both dewy and matte finishes, and coverage can range from sheer to full – allowing you to build the look you want.
Best for
Suitable for most skin types. Those with dry skin should look for hydrating formulas with a radiant finish. If you have oily skin or are prone to breakouts, oil-free formulas with a more matte finish or foundations specifically for acne-prone skin are ideal.
Who should avoid it
Those with oily or acne-prone skin may find some liquid foundations too rich or pore-clogging – a lightweight, oil-free or powder alternative may be a better fit.
How to apply
Fingers or a damp sponge create a more seamless, natural finish, while a brush is best for those seeking fuller coverage. A few drops can go a long way, especially with serum-like formulas.
Tinted moisturiser and skin tints
If you’re after light, breathable coverage that lets your real skin shine through, tinted moisturiser and skin tint are the way to go. These ultra-light bases combine skincare and makeup in one. Often containing hydrating or soothing ingredients, they offer a sheer wash of colour to even out tone without masking natural texture. Some come with SPF, making them a great all-in-one option for daytime wear.
Best for
Suitable for all skin types, especially those who want a fresh, no-makeup makeup look. Dry or sensitive skin may benefit from formulas with extra hydration or calming ingredients, while oily skin can opt for mattifying or oil-free versions.
Who should avoid it
If you prefer full coverage or need to conceal blemishes, pigmentation or redness, this sheer finish may not offer enough coverage on its own.
How to apply
Tinted moisturiser is best applied with your fingertips. For that extra lit-from-within glow, press a touch of cream blush onto the cheeks and finish with a hint of highlighter.
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Stick foundation
Stick foundation offers the same richness as traditional cream foundation and is loved for its multifunctional abilities, easy targeted application and fresh, full-coverage finish. It’s highly pigmented, meaning a little goes a long way and it can double as a concealer or contour stick.
Best for
Great for most skin types, especially if you want buildable coverage or for when you need a quick touch-up on the go.
Who should avoid it
Extremely oily or breakout-prone skin may struggle with stick foundations if the formula isn’t non-comedogenic.
How to apply it
Dot directly onto the skin, then blend with a brush, sponge or fingers. The warmth of your hands can help melt the product into the skin. Skin prep is key so apply to a well-moisturised face to avoid dragging or patchiness.
Cream foundation
It’s thicker than liquid formulas, offering rich, smooth coverage that blends easily into the skin. It also often contains a higher pigment concentration, perfect for creating an even base without needing multiple layers.
Best for
Dry skin types tend to love cream foundation for its rich, hydrating texture. It’s a great option for mature skin, as the creamy consistency helps soften the appearance of fine lines and adds a plumping glow. Even sensitive skin can benefit, as many cream foundations include soothing, skincare-inspired ingredients that help calm and support the skin barrier.
Who should avoid it
Those with oily or acne-prone skin, as it may clog pores and lead to breakouts, as well as those who prefer a more natural or lightweight coverage.
How to apply it
Because cream foundation is slightly thicker, it may require more work to apply. It’s best to use a dense brush or damp sponge for even, full coverage.
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Power foundation
This is made from finely milled pigments combined with binders and emollients to create a smooth, dry texture that delivers a natural matte finish. Available in pressed or loose form, it’s ideal for absorbing excess oil and giving skin a soft, velvety appearance. While some versions include light-reflecting particles for a subtle glow, most are designed to mattify and even out skin.
Best for
Perfect for oily, combination or acne-prone skin. This foundation reduces shine, evens out skin tone and is ideal for humid climates or quick fixes throughout the day.
Who should avoid it
Dry, flaky skin may find powders too mattifying as they can cling to texture or settle into lines. For a more hydrating or luminous effect, liquid or cream is a better option.
How to apply it
Use a fluffy brush for light, sheer coverage or a dense brush or sponge for more intensity. Just be sure to prep and properly moisturise skin first as powder-based products adhere best to skin that’s hydrated.
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