DStv is catalysing its 27-year-old business formula to reinforce value for customers. For two years, the pay-TV giant has been enhancing its strategies to position itself as a lifestyle partner for its consumers.
Efforts to expand its entertainment ecosystem and develop meaningful drivers of future value have been made clear through the acquisition of Insurance and Internet platforms Namola and BetKing.
A pivot towards the housing of streaming products to add more value for its subscribers is of particular importance in its portfolio expansion.
MultiChoice launched its first DStv Internet packages in 2021 with a Fixed LTE high-speed internet offering. These allowed customers to either take up standalone data deals or combine them with a DStv package at a discounted rate.
The impact of the pandemic equated to an all-around higher expenditure of time at home, with calls for home entertainment reforms. The more affordable, the better.
Resolving to adapt, DStv is now integrating innovative solutions in its offering to customers and evolving, quickly. The entertainment hub has dived into streaming waters to become a streaming provider.
DStv Internet via Fibre is DStv's solution for people's need to remain connected online. Abandoning an exclusive business approach, they now offer an inclusive package, with multiple sources of entertainment, at daringly low prices.
Here's how:
Streamlined processes - Customers no longer need additional infrastructure or installation (like a satellite dish) to enjoy content online. All they need is a stable internet connection. An active DStv subscription will only be required to watch DStv channels.
Convenience - Customers can seamlessly switch between multiple platforms such as DStv, Showmax, and YouTube, and only need to pay one bill.
Compact subscribers automatically qualify for the deal. The DStv Internet via Fibre deals which include a DStv subscription, are available on 24-month contracts and provide a fibre package with up to 25Mbps download and 10Mbps upload speeds, with the router included.
The deal's availability is dependent on fibre coverage in prospective customers' areas.
Thankfully, the savings are real.
Given that DStv Compact streaming normally costs R369/month, subscribers to the streaming Compact bundle will effectively pay R330/month for 25Mbps uncapped fibre Internet.
With the satellite option included (the normal price for DStv Compact via satellite is R429/month), the effective price for the uncapped Internet drops to R270/month.
Using the same rationale, subscribers to the DStv Internet via Fibre/DStv Premium streaming bundle will effectively pay R300/month for 25Mbps uncapped fibre Internet.
This number drops to just R160/month when the satellite is included, given that DStv Premium on satellite normally costs R839/month.
A new dawn for the pay-television operator
DStv can't hide from the fact that streaming TV has gained millions of viewers (with streaming platforms like DStv Streama, Catch Up, and Showmax poised for incremental growth) while pay-Tv numbers are taking a significant hit worldwide.
After 2 years in development, their DStv Internet via Fibre bundle is a value proposition that is hard to beat, and even harder for its consumers to resist.
This post was sponsored and supplied by DStv.
